CCD Sell Out Service
We are your strategic distribution partner, specializing in maximizing impulse sales and ensuring excellence in every large-scale retail outlet.














Our Story
Centro Cinematografico Diffusione
Founded in Florence in 1986 by Roberto Polini and Sergio Bini, our company began as Centro Cinematografico Diffusione (C.C.D.). We initially specialized in the distribution of posters, video cassettes, and films, experiencing firsthand the momentous transition from VHS to DVD.
As the years passed and demand in the film industry declined, starting in 2010 we reinvented ourselves, expanding our business to the distribution of new product categories: from books to games, from cell phone accessories to children’s gadgets.





About us
In 2014, under the guidance of the new generation, we decided to explore the world of toys, participating as visitors at the international Spielwarenmesse toy fair in Nuremberg. This decision proved to be a winning one: in 2017, C.C.D. transformed into CCD Sell Out Service srl, and toys, with a focus on impulse sales, became our core business.
Today, we are a trusted partner for the distribution of a wide variety of products. Our experience has allowed us to become official and exclusive suppliers for major brands such as Etruria Retail and Coop Unione Amiatina, not only for toys, but also for two leading brands in the electrical sector: Fanton for electrical materials and Bellalux-Osram for light bulbs.






Our clients
Grande Distribuzione Organizzata (GDO)
We distribute our products almost exclusively to the Large-Scale Retail Trade (GDO) sector. Our customer network extends primarily across Central Italy, covering Tuscany, Umbria, Lazio, and the Marche. Among the major brands we have successfully served are:
- Coop
- Conad
- Todis
- Carrefour (through Etruria Retail)
- Euronics
Customer service is central to our philosophy. We carefully manage display spaces in supermarkets to maximize sales and ensure complete satisfaction.
Pur products
We offer a carefully curated and constantly updated assortment, the result of careful market research to guarantee you the best products at the right time.
- Highly Rotating Products: Competitively priced items, selected to ensure a steady flow of sales.
- Trendy Items: Constant integration of “of the moment” and “as seen on TV” products.
- Personalized Management: We offer customized display layouts and assortments based on your store’s potential.
- Flexible Logistics: Customized delivery solutions, via distribution centers, cross-docking, or directly to your store.
- Wide Availability: Over 500 items always ready for shipment.
Our services
Complete and constant support, at every stage of the process.
Dedicated assistance
Network of agents and merchandisers
Point of sale service
Our suppliers
A large network of reliable partners
We specialize in the distribution of toys, from classics to seasonal items (Carnival, Easter, Christmas), with a particular focus on impulse sales and the most popular products.
We import and distribute carefully selected items from all over the world. We are also strategic partners with some of the leading international toy brands.










Projects
Our promotional activities
- Valentine
- Easter
- Soap Bubbles
- Balls foam or licensed
- Summer toys and Inflatables
- Back to school
- Halloween
- Plushes
- Christmas
- Epiphany
Our contacts